Hook, line and sinker
When I was seven years old, I spent a lot of time fishing with my brother and our buddies. I would ride my bike about a mile from our house, rod and reel resting comfortably across the handlebars, to...
View ArticleScouting out a bright path for our industry
While I was a Brownie for a year or two in elementary school, it wasn’t my path to a love of the outdoors. I didn’t realize what an incredible impact Girl Scouts and Boy Scouts can have on kids until...
View ArticleMaking sense of the Magnuson-Stevens Act
Much has been made of the pending reauthorization of the Magnuson-Stevens Fishery Conservation and Management Act (MSA), which manages commercial and recreational saltwater fisheries in the United...
View ArticleMercury Marine applauds move to alter red snapper management in the Gulf of...
FOND DU LAC, Wis. – Mercury Marine, the world leader in commercial and recreational marine propulsion and technology, joins the NMMA and others in support of the new red snapper outline signed this...
View ArticleMercury Marine a sponsor of Major League Fishing “Ultimate Dream” sweepstakes
FON DU LAC, Wisc. — Mercury Marine and Major League Fishing have teamed up to offer 30 fishing enthusiasts an “Ultimate Dream” weekend Oct. 9-12. The winners of the Major League Fishing Ultimate Dream...
View ArticleOcean Master celebrates 40 years of boatbuilding
In 1975, Mark Hauptner built his first 31′ center console. Forty years later, the company he founded – Ocean Master – celebrates its history and achievements as it moves into the future. Hauptner...
View ArticleWeekly 5: Coast Guard reauthorization passes committee
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com. 1. Coast Guard reauthorization...
View ArticleBass Pro Shops launches new fishing initiative
Bass Pro Shops has announced “Gone Fishing,” a major new program to introduce people of all ages, especially urban youth and children overly-focused on their digital devices, to fishing as a gateway to...
View Article“Ladies, Let’s Go Fishing!” announces partnerships with NMMA and RBFF
The highly acclaimed “Ladies, Let’s Go Fishing!” educational series announces partnerships with the National Marine Manufacturer’s Association (NMMA), Discover Boating, Miami International Boat Show,...
View ArticleRecord ICAST show bodes well for marine industry
A record turnout at the 2015 ICAST show, held at the Orange County Convention Center in Orlando from July 15 to 17, bodes well for the marine industry, according to manufacturers exhibiting at the...
View ArticleNew RBFF Fly Fishing Mystery Shopper Study provides insights for retailers
ALEXANDRIA, Va. – The Recreational Boating & Fishing Foundation (RBFF) and the American Fly Fishing Trade Association (AFFTA) today announced the release of a new mystery shopper study that...
View ArticleYamaha releases second ‘Fishing with Helm Master’ video
Yamaha Marine Group announced today the release of “Using a Cast Net with Helm Master,” the second short video in the new “Fishing with Helm Master” series that portrays real-world fishing applications...
View ArticleFly fishing for women
I love when someone uses their passion for an industry to fulfill a gap they see in the market. I particularly love when that industry is boating. Last year, April Archer launched her own fly-fishing...
View ArticleMercury Marine applauds move to alter red snapper management in the Gulf of...
FOND DU LAC, Wis. – Mercury Marine, the world leader in commercial and recreational marine propulsion and technology, joins the NMMA and others in support of the new red snapper outline signed this...
View ArticleMercury Marine a sponsor of Major League Fishing “Ultimate Dream” sweepstakes
FON DU LAC, Wisc. -- Mercury Marine and Major League Fishing have teamed up to offer 30 fishing enthusiasts an “Ultimate Dream” weekend Oct. 9-12. The winners of the Major League Fishing Ultimate Dream...
View ArticleOcean Master celebrates 40 years of boatbuilding
In 1975, Mark Hauptner built his first 31' center console. Forty years later, the company he founded – Ocean Master – celebrates its history and achievements as it moves into the future. Hauptner...
View ArticleWeekly 5: Coast Guard reauthorization passes committee
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com. 1. Coast Guard reauthorization...
View ArticleBass Pro Shops launches new fishing initiative
Bass Pro Shops has announced “Gone Fishing,” a major new program to introduce people of all ages, especially urban youth and children overly-focused on their digital devices, to fishing as a gateway to...
View Article“Ladies, Let’s Go Fishing!” announces partnerships with NMMA and RBFF
The highly acclaimed "Ladies, Let's Go Fishing!" educational series announces partnerships with the National Marine Manufacturer's Association (NMMA), Discover Boating, Miami International Boat Show,...
View ArticleRecord ICAST show bodes well for marine industry
A record turnout at the 2015 ICAST show, held at the Orange County Convention Center in Orlando from July 15 to 17, bodes well for the marine industry, according to manufacturers exhibiting at the...
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